Market research is the foundation block in successful sales, marketing, and decision making in the agricultural sector. Decision making is always accompanied with uncertainties, and therefore, risks. Market research helps to reduce the level of uncertainty by taking facts, figures, and raw data and converting them into actionable information that is useful to you as a decision maker. We provide market research services that are agribusiness focused. With decades of experience and strong insight and data support, we have helped countless clients achieved successful results.
Agribusiness Market Research
Customer Stories
Market research for farmer services
Market research of sugarcane mills
Market research for corn hybrid product
Market research for biopesticides
A full-service project that included market research, consulting services and due diligence, supporting a global player in providing inputs, technologies and services to farmers. Project objectives included quantifying and characterising the ag retail sector in North and South America, as well as identifying and profiling leading ag retail operations for eventual merger and acquisition efforts. The project resulted in final discussions with 10 potential M&A ag retail operations in each country.
A market research project that included in-depth and quantitative interviews with 40 major sugarcane mills. The study objectives were to better understand farmers’ concerns, likes, and dislikes regarding new GMO sugarcane, present alternative GMO solutions to farmers and identifying the best value proposition, and quantifying the “sweet spot” pricing for GMO sugarcane utilizing the price sensitivity model methodology. The results of the study led to approval of the GMO trait in June 2017.
A quantitative market research study was conducted with 600 corn farmers to better understand the performance of a newly launched corn hybrid. This study included several corn-growing regions and indicated to the client (a major corn hybrid company) several performance problems with their corn hybrid in specific regions, enabling the client to adjust their pricing strategy according to each o the regions included in the study. Other topics included brand perceptions, company image and a series of questions relating to decision-making and purchasing habits for hybrid corn.
A market research study that focused on the entire value chain for biopesticides – from farm level use through to industry players and the government role in the industry. This effort included desk research, in-depth interviews with major players in the value chain and over 100 interviews with farmers to better understand their likes and dislikes regarding biopesticides as well as brand awareness of the major biopesticide products currently marketed. Based on the results of this effort, out client – an important player in the crop protection industry – requested a detailed analysis of potential merger and acquisition candidates.
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Featured Consulting Experts
Nolin Huddleston
Mr. Huddleston has led consulting efforts across numerous industries including agribusiness, biotechnology, international development, software, telecommunications, and healthcare. Before joining IHS Markit, Mr. Huddleston was chief business officer for an international genomic health institute. Mr. Huddleston also worked internationally as a short-term consultant with the World Bank, served as associate director for a boutique consulting firm, and was an associate on the economic and business analysis team at Booz Allen Hamilton.Mr. Huddleston has a bachelor's degree in electrical and computer engineering from Vanderbilt University and a master's degree in engineering management from George Washington University.
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