Autology - Consumer Survey Results: what ADAS features drive consumer spending
The 2024 S&P Global Autonomous Driving Consumer Survey asked nearly 8,000 global participants on what they think about specific ADAS features to understand their willingness to pay, their interest in these driver-assist technologies and what specific features they desire to have in their cars.
The survey produced some very interesting results. For example, about 91% of global respondents consider safety ratings when purchasing new vehicles, and 81% of global respondents would even be willing to pay extra for vehicles with higher safety ratings.
Tune in to hear about the consumer perception of ADAS features in their cars.
Speakers:
Amit Panday, moderator and electric mobility expert, S&P Global Mobility
Mariana Gongora, connected car and vehicle experience expert, S&P Global Mobility
We’d love to hear your thoughts on this episode at our autology@spglobal.com email, and you can find out much more across the autotechinsight.ihsmarkit.com website.
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