Author: Alan Bullion | Number of pages: 55 | PDF Report

The quest for innovation in the animal health industry has been accelerating tremendously over the past several years as the leading companies in animal care develop strategies to offset the maturation of their product portfolios while working to diversify the ways they offer complete health solutions to veterinarians, livestock producers, aquaculture professionals, and pet owners.

This report, titled Animal Health Growth Drivers 2020 to 2030 and produced in partnership between industry experts Animal Pharm and Stonehaven Consulting, will summarize the forces that have led to an increased emphasis on new approaches to accessing innovative products and technologies via partnerships, collaborations, acquisitions, or other means. It will also dive into a number of potentially transformational technologies and trends that hold promise for driving the growth of the animal care industry over the next decade.

The information presented here builds on last year's popular Animal Pharm report, The New World of Innovation in Animal Care, which introduced the concept of how the top companies in animal care have begun to converge technologies in animal nutrition, diagnostics, vaccines, and therapeutics in their ongoing effort to generate dynamic growth for their overall businesses.

It is important to note that this report was researched, developed, and written prior to the emergence and the known scope of the COVID-19 crisis. As such, an introductory "chapter zero" has been added to the report to acknowledge the many implications that have become apparent for the animal care industry due to the virus.

The added chapter attempts to outline several short-term, mid-term, and longer-term effects that have the potential to fundamentally alter various aspects of the animal care ecosystem for certain stakeholders throughout both the companion animal and farm animal sectors. Readers are encouraged to take into account the ongoing evolution of the COVID-19 scenarios as the dynamics change over time.

However, the basic premise of this report - that the animal care industry will continue working to drive growth in the coming decade by endeavoring to leverage transformational technologies and trends - has ongoing relevance and remains an important element for industry growth. The remainder of this summary describes why this is the case.

Most importantly, as company growth strategies have shifted to include a significant emphasis on external opportunities to supplement internal development, the increase in demand for external innovation has been dramatic. The availability of new technologies in animal care and a proliferation of partnership opportunities in recent years have rapidly expanded the sources of innovation for the industry's leading competitors. At present, virtually all of the top players are proactively inviting collaborations with related industries and with startup companies to potentially create synergies with their current, core research programs.

This report will outline why the need for external innovation in the animal care space is growing, and it will detail several areas that are accelerating the move toward leveraging external opportunities. For decades, consolidation has been a huge avenue for climbing the industry rankings in terms of sheer size, and consolidation will continue to be a large factor in that quest. Today, however, industry elements like the emergence of an exciting startup company ecosystem, strategic moves into adjacent and synergistic market areas, and increasing investments in an evolving biotechnology sector are adding significantly to the ways companies are working to maximize the value they bring to customers.

Future sources of innovation and growth are likely to continue leveraging multiple strategies. While the animal care industry still has a number of smaller firms that represent potential acquisition targets, the number of these companies that are of a size that would bring immediate sales and profits to industry leaders is not large. Hence, the increased interest in translating innovation from the human health field into animal care; acquiring technology through startups; developing partnerships/collaborations/licenses that provide synergy with existing portfolios; capitalizing on the Internet of Things (IOT) and related digital opportunities; and looking at adjacent areas to the traditional animal care area, including nutrition, diagnostics, and medical devices.

Animal Health Growth Drivers 2020 to 2030 will work to describe the new animal care industry that is emerging as a result of the broader view companies are taking in their research and development programs and in the ways they are defining and addressing their customer bases in the various market segments where they compete. The major takeaways from this report will be that the potential benefits of investing in the animal care market today have never been stronger, and that the related potential breakthroughs in animal medicine have never been more exciting.

The report is organized into chapters intended to outline the evolution of the traditional animal health industry to what is now being described as the animal care industry. Ultimately, it will identify and describe several trends and various technologies that are expected to drive the growth of the animal care industry over the next decade.

The first section is an overview the animal care market that developed as a result of the decades of consolidation that has taken place throughout the industry and the move toward adjacent and synergistic market segments such as nutrition, diagnostics, and digital technologies. This section includes a particular focus on the latest large transaction to be announced in the form of Elanco's pending acquisition of Bayer's animal health business. Following that description of the market and its opportunities, a handful of high potential areas of focus are highlighted, including:

• Nutrition and diagnostics, with emphasis on how some of the major competitors in animal care are finding and capitalizing on the synergies these industry segments bring to their core businesses
• The digital revolution, including digital technologies/wearables, as well as their place
  in the animal care segment
• The role of data and artificial intelligence in the animal care market
• How classical innovation will continue to grow and prosper as the central mechanism for meeting unmet medical needs in animal health
• The human health/animal health crossover, including technologies like cell and gene therapy and precision medicine.

Finally, the last section of this report describes how he startup company investment ecosystem and its role in bringing new technologies to the forefront of animal care - in addition to the ongoing investments in all of these technologies, trends, and factors - will support the animal care market's evolution over the next decade.

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This article was published by S&P Global Commodity Insights and not by S&P Global Ratings, which is a separately managed division of S&P Global.