A recent study from IHS Markit of 343 corporate issuers revealed that a lack of feedback of their investor meetings is ranked as the single greatest area for opportunity to enhance the investor engagement experience.

"Investor relations and management teams have identified a significant gap in their satisfaction with the quantitative and qualitative feedback from their investor meetings - both pre and post." - said Preston Gelman, Executive Director of Perception Analytics."Overwhelmingly, corporate issuers are looking for actionable insights to improve the results of their shareholder engagement strategies." - he added.

Highlights of the survey findings on investor meetings included:

• 63% of corporate issuers worldwide wanted more intelligence both before and after meetings.
  
  
  • 21% wanted more intelligence after meetings
  • 11% wanted more intelligence before meetings
  • 5% did not want any more intelligence
• 5% were satisfied overall with the quality of market intelligence and feedback
  
  
• 22% were satisfied with the quality of the sell-side analyst relationship
  
  
• 21% were satisfied with the quality of meeting logistics
  
  
• 11% were satisfied of the suitability of investors in meetings
  
  
• 12% were satisfied of the quality of the research
  
  

In response, IHS Markit Issuer Solutions is pleased to launch the Investor Targeting & Advisory Roadshow Enhancement - an expanded service which is focused on roadshow intelligence to IR and management teams with quantitative and qualitative insights to drive results-focused shareholder engagement strategies. The service provides immediate feedback for Teams to identify highly compatible investors, develop effective messaging, optimize marketing strategies as well as understand answers to critical questions from your investor meetings:

• How clear was your investment strategy?
  
  
• What was the most compelling factor for investing?
  
  
• What is the trigger to initiate or build a position?
  
  
• What is the greatest deterrent to investing?

For more information, start now by contacting us, download the product brochure or visit us at ihsmarkit.com/investor-perception-analytics.

S&P Global provides industry-leading data, software and technology platforms and managed services to tackle some of the most difficult challenges in financial markets. We help our customers better understand complicated markets, reduce risk, operate more efficiently and comply with financial regulation.

This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.