Given the unique headwinds that altered and delayed traditional marketing efforts throughout 2020, the expected increase in demand for steady and reliable corporate communications in 2021, and lingering concerns around the effectiveness of "virtual" engagements, IHS Markit's Investor Day Advisory, Corporate Advisory, and Perception Analytics teams collaborated to gather research and market intelligence to help clients better understand this continually evolving landscape.

We collected commentary directly from nearly 200 buy-side investors, sell-side analysts, and corporate issuers to understand real-time sentiment on how COVID-19 has impacted corporate access and more importantly, what steps can be taken to ensure that the engagement needs of all constituencies are met in this new environment.

Key takeaways from our research

1. Technology is critical to success
2. Management access still matters
3. Q&A is a top priority
4. Videos are a unique opportunity to enhance your story
5. Supporting materials are key to reinforcing your message
6. In-person events remain the preferred choice for many
7. Consider the health and safety of attendees

Check out our full report which details the role that virtual Investor Days will play as a critical communication tool and outlines best practices for hosting these events.

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This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.