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Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?
Holding onto your loyal customers and winning new buyers is more important than ever. To help you address this challenge, S&P Global offers a web-based loyalty analytics tool that tracks all vehicle purchases per household during the past ten years. Going beyond traditional survey methods or partial data samples, this transaction-based tool allows you to quickly assess owner loyalty and defection regarding all new vehicle purchases by geography, vehicle traits, financing and demographics over time, so you can agilely respond to the market and preserve long-term growth.
Each year, S&P Global recognizes those manufacturers who demonstrate superior performance in customer retention. 2020 winners will be revealed in March 2021.
Which types of customers are more likely to lease or buy?
Which brands have higher loyalty rates for lease or purchase?
Does the OEM captive finance company provide the OEM with a lift in loyalty?
Experts
Tom Libby
In these roles he provides data and analysis to several automotive clients, and he also gives data and commentary to the media. He has more than 30 years of experience in sales, marketing and industry analysis in the US new and used vehicle markets. Tom twice served on the Board of Directors and President of the Society of Automotive Analysts, and he also has served as an adjunct Professor of Market Research at Pepperdine University.Tom holds a Bachelor of Arts in History from Amherst College, Amherst, MA, and an MBA in Marketing from Columbia University, New York.
