Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.
Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?
Holding onto your loyal customers and winning new buyers is more important than ever. To help you address this challenge, S&P Global offers a web-based loyalty analytics tool that tracks all vehicle purchases per household during the past ten years. Going beyond traditional survey methods or partial data samples, this transaction-based tool allows you to quickly assess owner loyalty and defection regarding all new vehicle purchases by geography, vehicle traits, financing and demographics over time, so you can agilely respond to the market and preserve long-term growth.
Each year, S&P Global recognizes those manufacturers who demonstrate superior performance in customer retention. 2020 winners will be revealed in March 2021.
Which types of customers are more likely to lease or buy?
Which brands have higher loyalty rates for lease or purchase?
Does the OEM captive finance company provide the OEM with a lift in loyalty?
Experts
Tom Libby
In this role he provides data and analysis to several automotive
clients, and he also gives data and commentary to the media. He has
more than 25 years of experience in sales, marketing and industry
analysis in the US new and used vehicle markets. Tom currently
serves on the Board of Directors of the Society of Automotive
Analysts and served as president of this organization in 2009.
Previously an adjunct professor of market research at Pepperdine
University.Tom holds a Bachelor of Arts in History from Amherst College,
US, and an MBA in Marketing from Columbia University, US.
The Electric Motor Value Chain and Technologies to Drive Performance
July 18 2024 | Global
In this session, we will explore the role of OEMs and suppliers in the market and the emerging technologies they use to achieve these performance...
2024 Current state of vehicle demand and Update of insights on Chinese OEMs in Europe
July 25 2024 | Global
Join us for a webinar discussing the two most looked-into topics:Current State of Vehicle Demand in Q2-2024 This will be presented by Bjoern Huetter....
How much carbon is hidden in your investment portfolios?
August 01 2024 | Global
Join S&P Global Mobility as we analyze the background and rationale of financial institutions measuring and managing automotive sector emissions and...