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Polk Data Services

+1 844 301 7334

Polk Data Services enable automotive, motorcycle and power-sports marketers to power their owner, handraiser, and lead communications with industry-leading automotive intelligence.

Supercharge Your First Party Data with Automotive Expertise

Understand when your customers will return to market or have a lease ending
Predict what vehicle your customers will purchase next
Gain insights on brand loyalty and competitive vehicles owned by your customers
Ensure you have the most accurate and up-to-date contact information for your customers

2025 US Vehicle Launch & Activity Guide Download this quick reference guide to learn more about upcoming US vehicle activity

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Polk Data Service Offerings

Custom Models & Lead Scoring

Our S&P Global automotive experts combine your first party data and industry leading Polk Automotive Data and analytics to create custom predictive models. These models are applied to your owner, handraiser, and lead data to garner insights like in-market timing and vehicle preference.

Polk Audience Appends

Your owner and lead communication strategies are supercharged by appending our Polk Audiences to your first party consumer data. Gain automotive specific insights like competitive vehicle ownership, brand loyalty, in-market timing, credit profiles, automotive monthly payment, and lease end timing.

Hygiene & Enhancement

Ensure you have the most up-to-date contact information for your customers with our data hygiene and enhancement offerings. Polk Data Services include address standardization, national change of address support, phone and e-mail appends, demographic and lifestyle appends, and more.

Automotive Industry Analysis

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Blog Dec 11, 2024

Mainland China’s leadership in truck and bus exports

Blog Nov 15, 2024

Facing Overcapacity, China’s Truck Makers Turn to International Markets

Blog Oct 29, 2024

Trucking in transition: Potential impacts of 2025 policy change

Market Updates Oct 23, 2024

Trucking in transition: Potential impacts of the 2024 election

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