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Customer LoginsFuel for Thought [S5|E6]: The Transformation of Auto Retail – Bricks, Clicks, and People
In this episode of Fuel for Thought, S&P Global Mobility experts discuss the transformation of auto retail. Automakers and dealers need to change rapidly if they want to survive in the digital age. The recent S&P Global Mobility Vehicle Buyer Journey survey showed consumers were willing to drive further to buy a car if a dealer engaged more online. With disruptor automakers now playing heavily in the omnichannel retail transformation space, what are legacy OEMs to do about it?
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Speaker: Grant Gitre, Consulting Associate Director, S&P Global Mobility