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Automotive
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
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Global survey focused on consumer trust, desirability and willingness to spend.
The automotive industry is at a pivotal juncture. Advancements in technology—particularly Advanced Driver Assistance Systems (ADAS) and autonomous driving—are reshaping consumer preferences and driving purchasing decisions.
Some examples of how this technology has evolved: Major automakers are investing in ADAS technologies for enhanced safety and full autonomy. Chassis and suspension systems are also changing to accommodate ADAS, automation and electrification. The integration of ADAS and 5G is further driving vehicle connectivity innovation and increasing cybersecurity demand. Automotive interiors are adopting driver monitoring systems (DMS) and occupant monitoring systems (OMS) owing to regulations and automation.
S&P Global Mobility surveyed 8,000 consumers across eight countries in 2024, shedding light on the evolving landscape of consumer expectations and behaviors in the era of autonomous driving. The survey highlights the growing interest and reliance on ADAS features among consumers globally.
Here are the top 9 highlights from the findings:
The survey provided valuable insights into the evolving landscape of consumer preferences and behaviors regarding ADAS and autonomous driving technologies. By navigating challenges thoughtfully, automakers can position themselves to meet the changing needs of consumers in an increasingly technology-driven automotive industry.
Read more survey results in the reports:
Authored by: Vivek Beriwal, Senior Research Analyst II and Mariana Gongora, Senior Research Analyst II, S&P Global Mobility
This article was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately managed division of S&P Global.