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CES 2024 Preview
As we kick off the new year, S&P Global Mobility analysts are covering the anticipated trends to expect at CES 2024 in Las Vegas next week. Our team will be on the ground covering the event, with some daily shared content available via our platforms and channels. Additionally, meetings with the team are available if you'll be at the show; we'd love to connect. Please reach out to your account representative or mobility@spglobal.com to make arrangements for a meeting.
Connected Car and Vehicle Experience Preview
Kyle Davis, Senior Analyst - Connected Car and Vehicle Experience, S&P Global Mobility
Artificial Intelligence has quickly become one of the automotive sector's hottest topics, and that will continue into CES 2024. General Motors and Stellantis have already implemented AI solutions and are experimenting with more use cases for the technology. Mercedes-Benz will debut its AI-powered Virtual Assistant, which is part of the Mercedes-Benz Operating System (MB.OS), at the show. Perhaps the biggest use case for AI in automotive is for virtual personal assistants (VPAs) to improve the performance of using speech in the vehicle. Cerence will exhibit their new language learning model, CaLLM, at the show. CaLLM includes generative AI-powered domains and runs on the NVIDIA DRIVE platform. According to the annual S&P Global Mobility consumer survey, 52% of consumers believe their speech recognition system does not accurately pick up their commands or give them the correct response.
While the presence of displays has become the norm in light vehicles, innovation around automotive displays has not slowed down. Marelli will debut their Intelligent Social Display, a solution that increases communication with pedestrians to alert them when the vehicle is in autonomous mode, signaling driver intent, and other critical messages outside the vehicle. Hyundai Mobis will show their Innovative Display series at CES 2024. The Innovative Display series includes a transparent display, rollable display, and swivel display along with a 3D display that features OLED-level performance in a LCD panel.
Software-Defined Vehicle (SDV)
Kyle Davis, Senior Analyst - Connected Car and Vehicle Experience, S&P Global Mobility
CES 2024 promises to be the most popular show from a SDV (software-defined vehicle) perspective. This increasingly popular trend uses software to enable new features, direct vehicle operations, and add functionality in the vehicle. The first component of a SDV is connectivity, and LG has collaborated with Saint-Gobain Sekurit to create a transparent antenna which is applied directly to glass on the vehicle. Elektrobit will show their 360° offering, which combines an interactive automotive operating system framework, cloud-based ECU virtualization with Amazon Web Services (AWS), and a next-generation virtual cockpit to enhance the user experience. Kia will be making their return to CES after a 5-year hiatus, launching their Platform Beyond Vehicle solution. Kia will showcase concept models and a production model set to be launched in 2025 under the Platform Beyond Vehicle umbrella.
ADAS and Autonomy Preview
Brock Walquist, Senior Analyst - Autonomy, S&P Global Mobility
Technology innovations in the automotive sector continue to re-shape the driving experience. As trends in electrification and software-defined mobility bring next-generation vehicle architectures to market, automated driving functionality leveraging sensor configurations of higher quantity and performance are on the rise. S&P Global Mobility projects that in 2024 more than 40% of vehicles sold globally will be automated, meaning SAE Level 2 capable and above.
This trend of evolving sensing technologies will be showcased at CES 2024 by Continental's Radar Vision Parking enabling Level 3 and Level 4 driving and parking functions of software-defined vehicles, Valeo's SCALA 3 LiDAR equipped on Level 3 passenger vehicles authorized in Europe today, Magna's ClearView Vision System, as well as Hesai Technology's ET25 long-range LiDAR sensor, each of which have been recognized as CES 2024 Innovation Award honorees. Additionally, Bosch is expected to demonstrate the fusion of infotainment and driver assistance functions in a software-intensive central computer on a single SoC.
The following announcements represent a sampling of news from suppliers and OEMs surrounding CES topics and involvement. We hope you find them helpful.
AUO Debuts at CES 2024, and is Transforming the Concept of Smart Mobility
Bosch Unites Infotainment and Driver Assistance Functions on One Chip
Bridgestone to Showcase a Customizable Suite of Solutions for Commercial Fleets at CES 2024
Continental Innovates Mobility from the Road to the Cloud at CES 2024
Continental's Radar Vision Parking Named CES 2024 Innovation Award Honoree
DEEPX Making High-Performance, Low-Power AI Servers A Reality with DX-H1 Launch at CES 2024
Elektrobit to Showcase 360° Offering for Software-Defined Mobility at CES 2024
Honda to Debut All-New Global EV Series at CES 2024
Hyundai Mobis Showcases Innovative Future Mobility Technologies at CES 2024
Hyundai Motor to Reveal Vision for Hydrogen and Software Beyond Mobility
Innoviz named as CES 2024 Innovation Awards Honoree for InnovizCore AI Compute Module
Kia to Unveil 'Platform Beyond Vehicle' Concept Models & Vision at CES 2024
LG Unveils Transparent Antenna for Vehicles with Saint-Gobain Sekurit at CES 2024
Marelli's Intelligent Social Display Supports Vehicle-to-X
Mercedes-Benz Presents Vision of Hyper-Personalized User Experience at CES 2024
Mitsubishi Electric to Showcase Sustainable Smart Society
RT-RK Announces Enhanced mARTini: Focus on Legacy IVI SoCs and Android 14
Valeo SCALA 3 LiDAR (Light Detection & Ranging) Receives Prestigious CES 2024 Innovation Award
VinFast to Introduce New EV Concept and Technology at CES 2024
Visteon's Deco Trim Command and Control Display Selected as CES 2024 Innovation Awards Honoree
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Dive deeper into these mobility insights...
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This article was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately managed division of S&P Global.