Mobility Research & Analysis
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Stay ahead of the curve with essential intelligence from S&P Global Mobility Observations and insights from our global mobility experts including: product strategy, technology, production, sales and marketing.
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After seeing the domestic share of the retail light vehicle market continue to lose ground to Asian brands over the past five years, we are beginning...
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I used to work for a company that produced convertibles for the OEMs (ASC Incorporated) and wondered what has happened to the convertible market...
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Just read that Ford has become the first US automaker to back a nationwide ban on the use of handheld devices by drivers. Ford has endorsed a...
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On June 27, Nissan CEO and President Carlos Ghosn outlined the company's growth plan for the next six years, including raising its global market...
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As the social media world continues to evolve and become more prevalent in marketing, it has become commonplace for dealerships to try and determine...
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The recently published half-year sales of the three German luxury car brands (Audi, BMW and Mercedes-Benz) were quite impressive. All three recorded...
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On Monday, June 20, I had the honor of attending the Rainbow Push National Conference in Chicago, IL. While there, I spoke on a panel titled...
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The 2011 Fiesta, Ford's first sub-compact since the Aspire was discontinued in 1998, is an overwhelming success. The Fiesta now accounts for...
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New registrations for the first third of 2011 indicate that the most popular premium makes, BMW, Lexus and Mercedes-Benz, are locked in a tight...
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In the last 24 months, as gas prices have risen and customers have continued to move to crossovers, the small non-premium crossover category...
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My wife swears she'll never drive a minivan. Whereas, I have a teammate at Polk who takes every opportunity to boast about "how cool minivans...
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Competition permeates the U.S. auto industry. Whether it's dealer vs. dealer, OEM vs. OEM, or model vs. model, competition is an integral part...
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It was not that long ago that Buick was dismissed by most auto analysts. Not only had Buick's share dropped to less than 1%, but it seemed that...
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On Thursday, May 19, at the Troy Marriott Hotel, I had the opportunity to experience my first Inforum meeting from the inside. Prior to...
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As you probably know, it is generally easier to sell new products to existing customers than it is to find entirely new customers for your products....
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It's no secret that Hyundai/Kia is on a roll. With a potent combination of aggressive pricing, leading-edge styling, competitive quality, impressive...
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Back in 2008 there were news stories that read, "The SUV is Dead." This proclamation was partially true as it marked a dramatic decline in ......
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One of Volkswagen of America's first steps along the path to selling one million units (VW and Audi combined) in the U.S. by 2018 was to launch...
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Vehicle density is a key indicator to show the maturity of an automotive market. In the glory days of the U.S. auto market (back in 2001), the...
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Sometimes hidden among all the setbacks the domestic OEMs have endured in the past five years is one notable success: thwarting Toyota's efforts...
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One of the BMW 3-Series' strengths that has kept it at the top of the small premium car segment for years is the fact that it is available in...
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First, I want to acknowledge the fact that my previous blog titled, "When the Car Market Dipped - Motorcycle Demand Soared and Remained ...
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While the growth of the Japanese new vehicle makes in the U.S. is commonly attributed to their perceived superior quality, another core reason...
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Certain new vehicle categories, such as large pickups, midsize cars and crossovers, tend to get a lot of attention and media coverage. But there...
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There appears to be a strong connection between women and the Asian OEMs. Based on the chart below, the collective group of Asian OEMs that include...
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New 2010 Census Bureau data released March 24 includes the fact that there are now 50 million Hispanics living in the U.S., a record-setting...
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In my prior blog titled, "Women Driving Increased Auto Sales," I shined a much deserved spotlight on this growing group of auto consumers. In...
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In honor of St. Patrick's Day I thought about what my favorite green car might be. I thought about the new Chevy Volt, the Prius, the hybrid...
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The 15 largest states (based on new vehicle registrations) account for 70% of all retail new vehicle registrations in the country. Of these 15...
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The old saying "One Size Fits All" does not apply to vehicle consumers across ethnic groups. Using January-November new vehicle registrations...
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I've blogged before about my excitement for the Indian auto market and wanted to give you a little closer look at the vehicle mix. India's light...
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As one of the largest categories in the U.S. car industry, with a share somewhere between 15% and 20% depending on how it's measured, the midsize...
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We all know there are changes occurring in the demographic make-up of the U.S. population, what may be a surprise and definitely worth paying...
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Ford's recent success has been driven by the Ford Division, as Lincoln has struggled with a lack of new products and Mercury has been discontinued....
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The correlations between fuel prices and both the size and body type of new vehicle purchases have been well documented: as fuel prices rise...
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Flexible (gasoline/ethanol) vehicles, commonly referred to as "E85" or "Flex Fuel," represent one of every 10 personal new vehicle ...
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The Indian auto market has been one of my favorites to watch during the past few years even though many times India was overshadowed by China....
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All-wheel drive and four-wheel drive vehicles continue to gain popularity in the U.S., and it's not just because of the recent string of snow...
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Talk about Heavy Weight vs Feather Weight! Ford who sells about a bazillion F150s a year (Okay - 343,284 in 2010 based on Polk U.S. Total Registrations...
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New vehicle fleet business, including sales to commercial, government and daily rental enterprises, can bring high volumes and revenues to OEMs....
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High fuel costs...CAFE standards...an increasing number of small cars sold in the U.S...you would think pickups, SUVs and their brethren are...
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So we are one month into the New Year, the North American International Auto Show is behind us and everyone has put their stake in the ground....
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The introduction of hybrid, alternate fuel and electric vehicles was supposed to signal the end for the large people haulers (Pickups and SUVs)...
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Once again, it was an honor to present the Polk Automotive Loyalty Awards last night at the Automotive News World Congress. This is our 15th...
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Creating a list is risky. It's almost inevitable that readers will complain, saying something like, "How could you ...
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If you were asked whether the total number of car and light truck brands in the U.S. has gone up or down during the past ten years, what ...
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I watched the Cleveland Cavaliers vs. the Miami Heat last week until I just couldn't watch the game anymore. The Cavs were down by 30 points...
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The Mustang is as iconic as any model on the road. More people bought a Mustang during its first year on the market (1964-65) than ony other...
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It has been quite a while since my last post and I thought for this entry I would get back to basics by reviewing some of the most important...
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Three premium makes - Lexus, Mercedes-Benz and BMW - together have captured almost half of all premium new vehicle registrations through the...
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Ford is getting all the buzz these days as its sales, market share and profits soar. Yet, the 3 brands with the greatest year-over-year improvements...
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Before the collapse of the automotive market in 2009, many automotive companies and marketers were courting the ethnic markets, trying to get...
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A staple of the U.S. new vehicle industry is discussion of upcoming new products. Currently the buzz is all about the Volt, Leaf, Cruze, Fiat...
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I was at the Society of Automotive Analysts (SAA) 7th Annual Strategic Planning Summit yesterday and there was an interesting panel discussion...
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It seems that almost every other vehicle on the road these days is a small utility vehicle. In fact, this category comprises two distinct sets...
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The large pickup segment, one of the highest volume and highest profits-per-vehicle new vehicle categories, is a battleground among just seven...
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With the ongoing focus on reducing dependence on Middle East oil and reversing climate change, it seems like a no-brainer that small cars are...
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For any brand, automotive or non-automotive, greater diversity across its product portfolio reduces risk since dependence on any one product...
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More than half of all premium new vehicles delivered to private retail consumers in the U.S. are now equipped with either all-wheel drive or...
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Even though the automotive industry has experienced exceptional turbulence in the past few years, some things have not changed all that much....
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