A powerful audience management and attribution platform allowing dealers to create the best audience marketing strategy utilizing Polk Audiences.
PolkAutoDirect.com puts you in control of your favorite marketing channels with direct integrations to Facebook, Instagram and on-demand direct mail audiences. Offering flat-fee pricing packages aligned with your marketing and sales objectives, PolkAutoDirect.com lets you pick the audience and channel. All packages include sales tracking with an analytics dashboard showing vehicles purchased and locations of purchases.
Whether you manage one or more dealerships, PolkAutoDirect.com puts you in the driver’s seat to ensure your marketing messages are reaching the best prospects.
2024 & 2025 US Vehicle Launch & Activity Guide
Download this quick reference guide to learn more about upcoming US vehicle activity
Find out how Polk Audiences delivered the right customers for a service campaign on Facebook
Data Platform Solutions
See how our suite of products delivers results in all CDP environments
Polk Auto Direct: Self serve platform designed to simplify audience buying
- Access the audience segments that improve campaign performance.
- Seamlessly onboard segments directly to your preferred channels.
- Track results and sales in real-time.
Polk Auto Direct: Ad tech solutions designed for dealers
- Easy pricing
- 900+ segments
- Immediate access
- Multi-dealer management
- Sales measurement
Complete access to Polk Audiences
Audience selections made easy
Direct integration with marketing channels
Simplified packages and flat-fee pricing
Weekly sales measurement included
Available 24/7 via mobile or desktop
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