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在过去的80年里，汽车零售行业并没有发生重大变化——直到现在！不断变化的客户期望、客户出行旅程的电动化及数字化迫使行业重新思考其（实体）零售方式。在这个快速变化和竞争激烈的环境中，您的成功与否取决于您的表现能否与消费者行为和需求相匹配。 S&P Global Mobility[标普全球汽车]为客户提供一整套零售网络服务，包括：自助网络规划工具、详细的市场研究和网络设计图、微区位层面的销售和服务机会预测，以及一个提供零售转型趋势和实施策略方面咨询服务的全球专家团队。
我们的零售商网络规划解决方案帮助全国销售公司和汽车服务供应商确定其零售网络的最佳位置和配置。从调整经销商覆盖范围的边界，到确定新经销商的最佳区位，我们能为您提供一切帮助。
| 挑战 | 解决方案 |
|---|---|
| 管理经销商网络绩效，提高销售渗透率 | 通过全面的车辆拥有量数据（国家和地区）确定您经销商网络的优劣势 |
| 预测销售/售后服务机会，制定经销商目标 | 利用小尺度地理层面的最佳预测数据，识别本地化机会并设定可靠的经销商目标。 |
| 规划售后能力需求 | 了解本地电动汽车采用趋势及其对未来服务能力和充电需求的影响。 |
| 维护和优化经销商地理位置 | 了解消费者出行模式，进行市场交叉销售，以优化市场区域。 |
| 优化实体经销商的布局，以实现最佳的市场覆盖和盈利能力 | 考虑全渠道零售趋势和多模式零售业态，确定市场中经销商的最佳数量和位置。 |
| 制定长期零售转型战略 | 通过竞争对手对标研究、评估替代零售模式和数字零售，以及法律可行性评估，紧跟行业发展趋势。 |
"我们在最近两份经销商招募备忘录中加入了经销商投资套件服务，取得了非常好的结果。该服务分析了人口统计、注册量以及设施/位置数据，为买卖双方提供了高度详细的经销商场地评估。该产品的价值在于它提供了客观且完全独立的市场分析，同时包含了趋势和预测数据。"
– MD Johnson公司董事长Mark D. Johnson
随着经销商的整合和大型经销商集团的收购继续进行，我们的客户正在寻找可靠且值得信赖的市场洞见，包括当前和未来预测，以及对潜在经销商站点收购的评估。S&P Global[标普全球]经销商投资套件提供了一种快速简便的方法来评估潜在经销商选址的长期机会。
Russell manages and coordinates projects and works closely with OEMs, Importers and Dealers, including scoping/ pre-sales, analysis, reporting and delivery of solutions.He holds a Masters in Geographic Information Technology from Northeastern University, a Bachelor's degree from Victoria University (NZ), and has 20 years experience in the automotive sector covering primarily Retail Network planning, but also in forecasting, pricing & specifications and registration/parc data solutions.
Tanja Linken is responsible for consulting automotive OEMs in defining optimal retail networks, maximizing sales performance and service retention, and effectively managing dealerships. Her experience of 50+ dealer network optimization projects comprises mature and emerging markets likewise. She contributes to the development of proprietary spatial models, including S&P Global's award-winning "New Retail" methodology which combines geo-marketing techniques and data assets from both automotive and non-automotive fields in a unique, innovative way, allowing an omni-channel planning approach that includes online and offline customer touchpoints and diversified retail formats. Over the past 15 years Tanja has held several analytical and advisory positions, with a focus on geomarketing and retail planning. Prior to joining the automotive industry, she gained her professional experience with urban planning agencies. Tanja graduated with a Diploma degree in Applied Geography from Bochum University, Germany.
Chris has been a part of the company for eight years. In his previous role, Chris led a team of onsite consultants at one of the Detroit 3 who oversaw US and Canada Retail Network Development, created quarterly sales and multicultural reports that dealers use to look at performance, and was a leading hand in creating the brands 10-year network plan. In his most recent role, Chris has worked with mature brands and disruptor brands in developing their ideal Network Strategy and oversees Retail Strategy.Chris was educated at Eastern Michigan University, gaining a bachelor's degree in Geography with a minor in Geographic Information Sciences.
Treffen provides consulting support for automotive OEMs, national sales companies, and dealer groups in defining and executing Retail Performance strategies. Focus areas include Retail Performance, Network Planning, Market Analysis, Custom Forecasting, and Future Retail. His 20+ years of automotive experience include leading Network Development, Retail Experience, and Strategic Planning functions for Audi of America.Treffen holds a Bachelor of Economics and a Master of International Policy both from the University of Michigan-Ann Arbor.
Ian McIlravey first joined S&P Global in 2015 as a consultant and has worked on network planning and service-bay capacity planning projects in North America and Europe for a wide array of brands. Most recently, Ian has conducted national market studies in Canada to predict and plan for the impact of electrification and online sales on the dealer network.
