通过车队情报把握商用车机遇
获取商用车市场和车队的新视角。 S&P Global Mobility[标普全球汽车]为您提供针对目前在北美道路上行驶的3200万辆商用车和350万个车队的深入洞见，从而推动增长，获得市场曝光度，以实现可持续竞争优势。
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车队情报：商用车洞见、趋势和市场营销
TIPNet（卡车行业概况）
更清晰地了解商用车行业
要真正了解您在行业竞争中的表现，您需要对市场有一个清晰的认识。TIPNet是一个基于网页的交互式系统，旨在为您提供对整个商用车行业的洞见。
该系统提供了北美地区轻型/中型/重型商用卡车和新商用拖车的车辆保有量（VIO）和新车注册信息。TIPNet将帮助您发现最佳的机会领域，并提供可操作信息，以帮助推动业务。
一个改善业务的高性能软件工具
TIPNet使您能够根据地理位置或市场对潜在客户进行细分。无论是在宏观国家层面（美国或加拿大）还是微观层面（邮政编码），您都可以轻松了解您市场上的车辆构成情况：
- 地理区域
- 车辆—品牌/系列/车型/类型
- 发动机—品牌/型号/类型/排气量/汽缸数/CID
- 车型年份
- 驾驶室配置
- 车轮
- 总车重
- 前/后轴
- 燃料类型
- 注册—姓名/地址/职业/底盘类型/本地和全国车队规模
商用车忠诚度®和竞争威胁警报
提升客户忠诚度，推动成功征服客户
要推动商用车和车队业务的增长，您需要维持现有的客户忠诚度，同时专注于适当的客户征服机会。这就要求您对客户和潜在客户的行为和习惯有敏锐的认识。
我们提供行业商用车市场上唯一基于事实的客户忠诚度评估，专为中重型车辆和发动机制造商打造。
这些洞见涵盖行业的各个方面，从制造商、品牌、车型到发动机，提供所有客户（不仅是规模最大的车队）忠诚度、客户征服和流失的相关信息，另外提供5年趋势分析助您：
- 了解和比较各品牌的车主忠诚度
- 分析和优化客户征服增长机会的做法
- 针对潜在的流失客户制定预防措施
- 重新赢得最近从竞争对手购车的前任忠诚客户
- 制定保留忠诚客户的计划
- 随时间变化的忠诚度趋势以便跟踪
- 分析忠诚度驱动因素
可靠的信息？当然。确定客户群体的优劣势将使您能够自信地制定计划和做好准备，瞄准特定的买家群体以保持和增长车辆销量和市场份额。
我们的商用车忠诚度分析将帮助您轻松识别：
- 哪些客户仍然忠于某个品牌？
- 流失客户将去哪里？
- 哪些客户是最好的征服目标？
- 车队购买习惯
- 性能趋势
- 直邮/ 寻找潜在客户机会
所有权变更报告与分析
提供全面数据和报告以充分利用二手商用车市场
充分利用二手商用车市场中存在的机会。我们的所有权变更报告为您提供行业领先的二手商用车市场视角，帮助您推动业务表现。
- 我如何通过二手车获得最大利润？
- 我应该将二手车库存放在哪里？
- 二手车市场在哪里？
- 谁是二手车买家？
- 二手车的整体趋势如何？
- 职业应用是什么？
- 不同重量等级商用车的周转率如何？
- 单个汽车制造商的表现如何？
- 需求随时间将如何变化？
- 按车队和地区划分的服务和维修服务收入机会有哪些？
可靠的信息？当然。数百万交易数据，包括先前注册的商用车识别号（VIN）持有人和位置变更后的信息。
我们的所有权变更报告将帮助您：
- 轻松识别谁需要购买二手卡车，购买哪个品牌以及在哪里购买
- 从品牌和地区层面确定车主持有卡车的时间
- 标记维修和服务机会
- 对目标和买卖车辆的时机提供洞见
- 优化战略营销
- 开展直邮/寻找潜在客户
谁使用这项服务？
- 卡车/拖车零部件制造商（原始设备制造商或售后市场）
- 经销商
- 零部件零售商
- 金融公司
- 租赁公司
- 商用车车身制造商
- 发动机制造商
- 服务提供商
- 咨询公司
- 市场研究公司
- 潜在客户生成公司
Experts
Andrej Divis
Members of his team are located in Brazil, mainland China, India, Japan and the United States as well as in Europe. Educated in the United States, he holds a master's degree from The Johns Hopkins University and a bachelor's from Georgetown. His spoken languages include English, Czech and German.Andrej brings nearly two decades of automotive and commercial-vehicle industry experience to the role, having begun his career in 2001 as a truck analyst with PlanEcon/Global Insight (now part of S&P Global), covering Eastern Europe and the Middle East. He held a variety of analytical and planning positions with General Motors in Europe starting in 2003. These included assignments in Germany and in Hungary and roles in forecasting; new business development; and product planning. Based in the United States now, Andrej re-joined Automotive in 2012, focusing on the East European and North American truck markets.Recent team efforts have focused on the effects of the COVID pandemic on the commercial-vehicle markets, and on upcoming new-technology rollouts, including the anticipated increased electrification of buses and trucks.
Antti Lindstrom
His primary responsibility is production forecasts for the three North American markets (United States, Canada, Mexico) including the market intelligence, trends and technical developments across the region.Antti earned a Master's degree at the University of Michigan and a Bachelor's degree at the University of Turku, in Finland. Languages: English, Finnish, German, Swedish.
Christiane Stein
For more than 15 years, Christiane has been looking after forecasts for trucks and buses. She joined the company in mid-2016 and manages the Global Production Forecast for medium and heavy commercial vehicles. This includes OEM intelligence, capacity forecasting, sourcing strategies, and segmentation. Christiane leads a team of analysts located in mainland China, India, South Africa, Brazil, and North America.Prior to joining S&P Global, Christiane worked nearly ten years in the automotive industry. Her work experience includes positions at MAN Truck & Bus AG and BorgWarner Turbo Systems where she forecasted and segmented the global truck, bus, and passenger car markets.Recent team efforts have focused on the effects of the COVID pandemic and component shortages on the commercial-vehicle production. The latest product offering by the team is the MHCV Production Capacity Forecast.Christiane graduated in Business Administration in Leipzig, Germany. Her spoken languages include English, German and Italian.
Jia Li
Jia is responsible for medium and heavy commercial vehicle industry analysis and sales forecast in Greater China. Her expertise includes sales forecast, OEM strategy, market trend, competition analysis, and analysis on industry-related regulation and policy. Before joining S&P Global in July 2011, she worked as senior industry analyst in the Strategy Department of a leading Chinese medium and heavy commercial vehicle OEM. Prior to that, she gained macroeconomics research background when she worked on the trading floor of a world-class fixed asset investment firm.Jia holds an MS degree in Macroeconomics, Finance and Statistics from Humbolt University of Berlin in Germany.
Ewa Root
Global lead of S&P Global's Heavy Commercial Vehicle Sales Forecsting team, overseeing vehicle sales forecast process, looking after analysis of market trends and tracking manufacturer's strategies, ivestment plans and competitive positions. Members of her team, located in China, Brazil, India and Europe, specialize in heavy commercial vehicle forecasting and vehicle segmentation analysis. Ewa has more than 20 years of direct experience in forecasting trends in the automotive industry, having begun her carrier as an automotive analyst with McGraw-Hill/Global Insight (now part of S&P Global).Ewa holds a Master of Science degree in economics from the University of Wroclaw in Poland. She speaks fluent Polish and English.
Industry Success Stories
Commercial vehicle manufacturer and distributor makes own opportunities by going straight to the end-user
As a manufacturer of custom high-content work trucks for the utility, municipality and government vehicle market, Phenix Truck Bodies and Van Equipment wanted to grow its business. After 35 years in business, Phenix decided to increase its products and solutions offerings to include light truck and van equipment. The idea was to be Southern California’s “One-Stop-Shop” for vocational truck and van equipment solutions—large fleets and small fleets, large trucks or small vans—only one call for any fleet manager.
SEE CASE STUDY
Automotive Industry Analysis
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